My six months at Yahoo was a bit of a whirlwind. Once familiar with the brand voice and products, I wrote radio scripts for celebrity personalities; created themes, invites, signage and menus for The White House Correspondent’s Dinner, Cannes, and SXSW; produced more B2B emails and event one-pagers than I can remember; and pored through Yahoo original tv content to create promotional materials.
The biggest lesson I learned working at Yahoo was the clarity a brand purpose gives to every piece of work that comes across your desk.