Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail to experience that tradition. But with travel plans on hold, Wild Turkey looked for ways to create a virtual journey to the Bluegrass State.
Tapping into a new and untested territory, we created the first-ever guided bourbon and rye tasting for Amazon Alexa and Google Assistant. Voiced by Wild Turkey’s legendary distillery family – the Russells – the Wild Turkey Guided Tasting offers education and entertainment to every level of whiskey drinker, from the novice to the mature connoisseur. Unlike other skills that simply share recipes, the Wild Turkey Guided Tasting transports you straight to Lawrenceburg, Kentucky, with the unique perspectives of the first family of whiskey. Consumers can learn about the different styles of Wild Turkey whiskey, the distilling process, the palate, glassware, and more from the masters themselves. Users can even discover a special message from Matthew McConaughey, Wild Turkey's Creative Director and the co-creator of Longbranch.
Since its official launch in February 2021, there has been considerable buzz including glowing reviews from
“I wanted to make mention [that this innovation] is probably the first and ONLY good use of Amazon’s Alexa and Google Assistant.”
- Cass Anderson from BroBible