I’ve worked on IBM across two agencies over 5 years, creating content and leading digital marketing for IBM Watson Health, Cloud, Developer, Virtual Assistant, HR, Watson Studio, IBM’s Partner’s Program, and their Annual Report.
This project meant a lot to me, seeing first-hand how technology has helped people take control of their health and, in their words, save their lives. IBM partnered with Medtronic, using Watson's cognitive capabilities to identify high-risk diabetes patients.
It's easy to get lost in the impossibly dense language of cognitive computing, so instead of focusing on that aspect of the partnership, we decided to tell the stories of patients whose lives were saved by this program.