About

Creative Director / Senior Creative Strategist

I excel at defining and expressing how brands interact with the world.

I partner with brands to articulate their vision and align on a goal, removing obstacles and uniting people around a common mission. I bring transparent communication, purposeful action, and clear guidance to my teams and projects. My team is encouraged to think independently, over-communicate, and continually develop their craft. As a writer, I excel at holding creative and strategy in dynamic tension: my best work inspires strong creative outputs and drives business outcomes.

I work best when I’m aligned with the larger mission and can meaningfully contribute to shaping the product. I’m energised by a culture that gives its people the freedom and means to care about their craft, relationships, and a greater purpose. If an underlying passion drives what you do every day – something bigger than the work itself – I’d love to discuss it.

Brands

ADP, IBM, Samsung, logitech, Yahoo!, Rackspace, BNY Mellon, Wells Fargo, Rite Aid, Saucony, Virgin Mobile, Subway, MINI, Toyota, PBR, Colt 45, WhistlePig Whiskey

Awards

Bronze Hatch Award | Communicator Awards, Award of Excellence, Websites | Webby Awards, Official Honoree | Bronze Hatch Award

The best way to get in touch is through email: obs.shane@gmail.com